The Coca-Cola BCG matrix shows the different Coca-Cola products in four quadrants: the Dogs, Stars, Cash Cows, and the Question Mark. John Stith Pemberton (as Coca-Cola) Asa Griggs Candler (as The Coca-Cola Company) However, this stimulative effect is the main reason the drink was sold to the public as a healthy 'tonic,' and the coca and the kola are also the sources of the product's name and the company. The coca and the kola together provided a stimulative effect.
The company produces Coke, the sugary drink it is best known for and was invented in 1886 by pharmacist John Stith Pemberton.Īt the time of production, Coca-Cola used kola nuts, which added caffeine, and coca leaves, that brought in an amount of cocaine to the drink. The company is interested in retailing, manufacturing, and marketing non-alcoholic and alcoholic beverage concentrates and syrups.
The Coca-Cola Company, incorporated under Delaware's General Corporation Law, is a multinational beverage corporation headquartered in Atlanta, Georgia.
